To get a hands-on look and be able to directly experiment the product
ExpoBici is the contact point between production and consumption, a not-to-be-missed occasion for companies to show directly to customers the specific qualities of the new 2010 products. The event satisfies the producers’ needs for experiential marketing, giving them the chance to have dealers, retailers and end-users get a hands-on look and test the product. ExpoBici’s objective is to create dynamic interaction between visitors and exhibitors, going beyond the traditional static fair  concept. Taking into consideration the extraordinary success of the demos during the last edition, ExpoBici 2010 will further strengthen the bike test area in order to intensify direct contact with the product. The great enthusiasm of the ExpoBici public is demonstrated by the surprising number of bike tests performed by the companies in 2009, as well as their great knowledge and attention to new products.