The second edition of ExpoBici confirmed the success of the new exhibition format devoted to the world of cycling: an event offering numerous opportunities and that brings the cycling sector to the centre of an appointment characterized by a great love for cycling. Twice the exhibit area of the first edition, a 20% increase in visitors, the bike test area both larger and more popular, the show arena exhibitions increasingly adrenaline-charged: ExpoBici is the showcase that interprets the dynamics and presents the latest trends and novelties of the bicycling product.

The basin of the passion for cycling: to get a hands-on look and be able to directly experiment the product
ExpoBici is the contact point between production and consumption, a not-to-be-missed occasion for companies to show directly to customers the specific qualities of the new 2011 products. The event satisfies the producers’ needs for experiential marketing, giving them the chance to have dealers, retailers and end-users get a hands-on look and test the product. ExpoBici’s objective is to create dynamic interaction between visitors and exhibitors, going beyond the traditional static fair  concept. Taking into consideration the extraordinary success of the demos during the last edition, the 2010 edition will further strengthen the bike test area in order to intensify direct contact with the product. The great enthusiasm of the ExpoBici public is demonstrated by the surprising number of bike tests performed by the companies in 2009, as well as their great knowledge and attention to new products.