Confirmation on all levels for an even greater 2012 edition. All-new: the EXPOBICI TEST DAY, a unique opportunity to test all the novelties of the biking world in the Euganean Hills Regional Park

ExpoBici 2011 confirmed its role as “the EXHIBITION” of the cycling sector in Italy: the vast participation of top Italian and foreign brands brought the number of exhibitors to 500, but the results were excellent even and above all thanks to the mix of people who flooded the exhibition halls during the three-day event, with a record 42,000 visitors, of whom 10,000 registered professional operators.

In light of these exceptional results, confirmation of participation in the 2012 edition has been pouring in since October 2011. “Companies want to obtain the most of their participation at ExpoBici, planning it well in advance in order to ensure themselves a position in the limelight. – comments the Director of PadovaFiere Paolo Coin. – This is an indication of how ExpoBici has understood how to meet the promotional needs of the sector, bringing a key, large-scale exhibition event back to Italy”.

But the organizers have no intention of limiting it to this, and are announcing great novelties and side initiatives that enrich this fifth edition of ExpoBici in terms of contents and opportunities. The spotlights will be focused on the first edition of the EXPOBICI TEST DAY. Friday 21 September visitors will have the opportunity to pedal round the Euganean Hills Regional Park: an area surrounded by stunning scenery offering ideal conditions for testing all types of bicycles – from mountain bikes to road models. Dealers, journalists of the technical and general press, retailers, and even the average cycling enthusiast, will all be able to venture out on short routes or more challenging trips, exploring the complex network of bike paths, getting a hands-on taste of the latest novelties of the cycling industry. And after an exhausting day, riders will be able to relax their muscles and minds in one of the SPAS of the Euganean Thermal Springs Basin, Europe’s largest spa resort, or simply enjoy the view of the hills over an excellent glass of Italian wine.

Another novelty of the upcoming edition will be the new section VIRTUAL EXPOBICI: a full-fledged virtual exhibition linked to the ExpoBici site, within which companies will be able to promote their key products throughout the year. The virtual exhibitors’ products will be promoted through viral marketing activities on the social networks, creating direct contact with the user who, upon completing a contact form, will be able to request news and technical information. Visitors will be able to get a glimpse in advance of the products they will find at the exhibition, in order to better plan their visit to the event. At the same time, the exhibiting companies will have an additional promotional and business tool at their disposal to further ensure the results of their participation at ExpoBici.

Following its success in 2011, the go ahead has been given for the 2012 edition of the EXPOBICI INNOVATION AWARD: with the intention of recognizing the companies committed to innovation that give the cycling sector a mark of vitality and dynamism that it is known for, we will be composing a jury of journalists, retailers, design, marketing and innovative materials experts to recognize the products that will be setting the future trends in the categories: MTB, road, urban and e-bikes, components and accessories, clothing and bike4fun. The awards ceremony for the winning companies and those receiving an honorable mention will be held Sunday 23rd September in the events area of ExpoBici.